At Articon Hotel Services, we know thoughtful furniture selection is key in reinforcing a hotel’s unique brand identity.
“ As a leading hospitality furniture provider, we guide clients through the process of choosing pieces that align with their brand DNA. “
First, we have in-depth conversations to fully understand the personality, emotions, and positioning a brand wants to convey. For example, Conrad Hotels aims to feel globally inspired yet locally connected in each location. We would suggest regionally crafted furniture and decorative artifacts to relay that. Or for the refined, eco-conscious 1 Hotels we propose sustainable exotic woods and organic textiles.
Materials carry powerful visual and tactile characteristics that can reinforce branding. For Tapestry Collection’s focus on approachable luxury, we would recommend inviting but upscale materials like velvet, leather and aged woods. Aloft Hotels want an industrial, loft-like vibe which we could convey through metals, concrete, and eclectic up-cycled pieces.
Colors and patterns are potent brand differentiators. Bold geometric prints and splashes of color reinforce W Hotel’s lively aesthetic. While Hyatt Regency’s classic, restrained palette of navy, camel and ivory aligns with their focus on understated elegance. We advise brands to stick to 2-3 signature shades for continuity.
We keep the end guest experience firmly in mind. For a hotel’s nautical theme, we incorporated maritime details like rope accents and reclaimed driftwood. Dove Hill’s family-friendly cabins are furnished playfully with bright colors and custom bunk beds. Understanding the audience informs every decision.
For place-based brands like Ace Hotels, we work with community artists to embed neighborhood character. This allows guests to truly connect with regional heritage and style in an authentic way.
By tailoring every detail to each brand’s sensibilities, we help articulate their one-of-a-kind vision. Our team at Articon can collaborate to define and express your brand’s heart and soul through thoughtfully designed furnishings. Contact us to get started.